Global State of Yachting & Marinas
Unleashing growth in the dynamic world of yachting and marinas — Outlook for 2030.
Explore the future direction of the ~$80 billion yachting and marinas industry, which is undergoing a rare period of change and is expected to reach ~$200 billion by 2030.
As private capital starts to flow in, this dynamic industry is experiencing a wave of professionalization that is unlocking tremendous growth opportunities across all parts of the value chain. Industry players have the chance to take advantage of new realities, while private investors have a unique window of time to enter the market before it fully transforms. This comprehensive perspective captures the current market dynamics and future trends across the value chain to help readers successfully navigate the change.
SELECT A CHAPTER
Yachting - Chapter 1
Discover the cross-cutting trends and intensifying competition shaping the yachting and marinas value chain into 2030, as players try to differentiate their offerings and use technology and data to own the customer relationship, enhance experiences, and drive sustainable maritime innovation.
Yachting - Chapter 2
Get a sense for the astounding pace of innovation in yacht building. Builders are experimenting with new materials, propulsion systems, and technologies, with a keen eye on sustainability. Despite building over ~6,500 new yachts each year, builders still cannot keep up with demand.
Yachting - Chapter 3
See how marinas are leading some of the industry’s most exciting structural shifts. While consolidation continues, the next phase of growth is just beginning as marinas start to differentiate and build distinct brands to create thriving ecosystems.
Yachting - Chapter 4
Repair yards are having their moment, as the aging global fleet and thriving secondary market are spurring growth. Understand how leaders in this space are unlocking the power of partnerships and deploying eco-friendly practices while grappling with a talent gap due to rapidly evolving market needs.
Yachting - Chapter 5
Find out how brokers are fighting to retain ownership of their customer relationships and look to technology and data to capture value beyond the sale. Meanwhile, chartering businesses are spotting new competitors circling their waters.
ABOUT THE AUTHOR(S)
Theodora Koullias is an associate partner in McKinsey's Miami office; Bob Hoogendoorn is an engagement manager in the London office; Roger Roberts is a partner in the Bay Area office; Benjamin Plum is an associate partner in the New York office; Chitra Lekha and Clara Figueredo are consultants in McKinsey's Miami office. Co-authors are Olivia Cardenal, Gavin Sabol, and Lukas Tabak.
The authors wish to thank Marco Biscione, Riccardo Boin, Fabio Caccia, Jeremiah Connolly, Fredrik Dahlqvist, Danielle Bozarth, Andre Dua, Sebastian Gimenez, Michael Harney, Wesley Hayes, Patrick Hertzke, Vik Krishnan, Massimo Mazza, Ari Oxman, Tomeu Palmer, Darren Rivas, Vijay Sarma, Sofia Siman, Hannah Alfieri, Patricio Ramirez Villalobos, and Yoana Zaharieva for their contributions to this perspective.
Interested in learning more?
Reach out to McKinsey’s Global Yachting & Marinas Service Line